For the Love of Fonts 2: Font Pairings & How to Make a Match

As you will remember from my previous post, each typeface has its strengths and weaknesses, quirks and charms, and possibly a history. The more you know about a font’s background, the easier it is to pick one for your project. It also makes it easier for you to pair two of them together.

Mixing and matching fonts can make for eye-catching and impactful graphics. It’s the kind of detail that looks effortless when done right, and completely tragic when it misses the mark. Today, I’m going to help you avoid the latter by giving you the lowdown on font pairings.

For the Love of Fonts: Font Pairings and How to Make a Match

Picking multiple fonts for a single project is actually a lot of fun once you’ve got the basics down. Think of yourself as a font matchmaker. Your job is to determine which styles will have a happy and harmonious future together in your final design. To do that, you should learn why some font pairings are a dynamic duo and why others are doomed for discord.  

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For the Love of Fonts

An early appreciation for letterforms and fonts is what got me started in graphic design. I collected a lot of typefaces early on because I thought they were super cool. And I still do. Typefaces can be anything—structural, sophisticated, stylish, serious, swooping, silly, stringy—they transform everyday words into artwork with the flick of a wrist and a click of the mouse. MAGIC.

For the Love of Fonts: Tips & Tricks for Selecting Typefaces

So why, when we have all the coolest fonts at our fingertips, are there text designs that look like a tragically failed cloning experiment of something that should be super-cool and trendy? Well, I happen to have several answers that stem from that one simple question, so here we are.

To limit myself and my word count, today I’ll tackle the topic of font choice. The right typeface plays a large part in how designs look, but selecting the right one for the job can be a bit of a chore if you don’t know where to start.

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